Content Creation Services

Marketing is an ever-changing landscape with techniques and trends coming and going. You may hear some marketers claiming that blogging/monthly articles are a marketing method of the past. However, with so many people learning, socializing and shopping online, the written content is still a critical element for any business (large, small, local, online, product or service provider). You need content that readers can’t wait to come back to. A picture might be worth a thousand words, but it’s the text on your website that ultimately convinces visitors to buy from you, request more information, or look elsewhere to find what they’re looking for. Unfortunately, copywriting on most websites isn’t up to the task. CAYK can help you envision and generate content that gets results.

Photography is used to increase audience engagement. When posting photographs, use setting, clothing and lighting to emphasize the action and drama of every scene in the images. Create visuals that take your audience behind the scenes. Share photos from a tour of your manufacturing facility or document an average day on social media. Get your users to create and share content for your brand by collecting photos, quotes and stories from your customers.

Videography is the process of capturing moving images on electronic media and/or streaming media. When using videos on your website, include behind-the-scenes and time lapse videos. Employ video to animate hard to understand ideas, repurpose text from popular blogs, create how-tos and tutorials, make product demos and unusual use case explanations. Remember to choose the right subject to illustrate your idea, think about composition, use contrast and colour and keep it simple. The digital experts at CAYK can help with all your videography needs.

Marketing automation’s key aim is to turn website visitors into solid contacts through strategic initiatives like webinars, custom landing experiences, email marketing, and ad campaigns. At CAYK, our MA/CRO program is a product of years of analyzing customer journeys, focusing on the ideas driving conversion rather than the tools used. Regardless of your choice of automation tool, be it Hubspot, Pardot, Act-On, Marketo, Thrivehive, or Sharpspring, our advisors can guide you towards the best fit for your business. We’re committed to driving traffic through your sales funnel, automating client communication, ensuring customer retention, and creating personalized experiences for your customers.

Your website is an advertisement for your company. It’s where your customers gain insight into your business and the products and/or services you provide. Make it a place where they come to receive the latest news and information.

Regularly updating your website with high-quality content keeps search engines coming back. Provide reliable, valuable, and engaging information while optimizing the use of keywords.

Happy users convert, register, buy and/or recommend your site. Give them something good so they continue to return. Answer questions, provide downloadable resources, allow them to contact you for more information and regularly add articles.

Content provides opportunities for people to link to your website. Natural inbound links result in a higher search ranking, grow your audience, and make it easier to drive relevant referral traffic to your site. Interesting, useful, high quality content increases the likelihood that other site owners will link to your website. Content also provides opportunity for internal links, text that is hyperlinked to another relevant page on your site providing users with additional information and attracting search engines.

Sales often go to the first salesperson to contact a prospect. Content plays an important part in attracting visitors to your website allowing you to be their first contact and creating potential conversions.

When visitors share your content on their social media networks, you increase your reach and introduce audiences to your site. Make your social sharing buttons prominent. Entice people to peruse your website by posting links across social media platforms (Facebook, X, LinkedIn, Google+) increasing the opportunity for likes, shares, and comments. The more people that view your content, the greater the number of possible customers and conversions.

Increase your credibility by writing content about industry news and current trends; building trust in your brand, growing your audience and establishing you as an expert in your field. Once viewed as an authority in your industry, other websites will share and link to your posts, increasing your search engine ranking and driving users to your site.

Use content to show what distinguishes you from your competitors. Develop a unique voice and reveal to potential buyers that your company has awesome products and/or services provided by real people.

Relevant content is a useful tool to increase traffic to your website. Businesses that incorporate a blog on their website get 55% more website traffic than those that don’t.

If you use content as a platform to address common concerns and/or questions from your customers, you show that you care about your client’s problems. This creates trust. People are more Ekely to purchase goods/services from a company that they trust.

Content is a great tool to keep your audience informed about changes and additions to your business. It’s a means of communicating about your products and services, relevant industry news and brand personality.

A company with a regular blog receives 97% more inbound links than a company without a blog.

The more content you create the more opportunities for search engines to drive organic traffic to your website, strengthening your SEO.

A blog/article gives you the flexibility to tell your story, to convey your company’s values and goals. To improve internal linking: Internal links included in your content help visitors navigate your site, directing them to important pages and linking them to other blog posts.

Blogs/articles create a two-way conversation with customers, leads and Industry peers. They provide room to ask questions, comment on content and/or stat a conversation. Encourage discussion in the comment sections of your blogs. Use this conversation to examine your company from the perspective of your audience/customers. Utilize the Information gleaned to make changes that improve your products/services.

Emall marketing is effective. The global email market was valued at $2.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. But, it’s not easy to get people to sign up for an email list. A blog keeps your business in front of your audience. If the content is informative, relevant and engaging, your readers are more likely to join your email list.

Content is a platform for in-depth explanations about products and/or services. Include case studies, benefits, tips and how-to guides.

To maintain a blog/articles means you’ll be on the lookout for interesting news, issues and trends that relate to your Industry/sector. This encourages you to keep abreast of the latest developments that affect your company.

New and intriguing content will keep customers interested and returning to your site. Include photos, videos and links to gain the attention of followers and ensure they come back for the next post. Make sure you stay top-of-mind with current customers/followers.

Share blog posts/articles after Industry conferences. Discuss trends that impact your customers. Share your perspective. Answer frequently asked questions. Teach what you know and soon you will be seen as an expert in your field/sector.

Blog posts/articles create content that can easily be shared on X, Facebook, Linkedin and other channels, exposing your company to new audiences. Link recent and relevant blog posts to your social media output. Use quotes, pictures and/or screenshots from your post to engage your audience on the social media platforms your business uses.

To define your target audience, analyze your customer base, conduct a survey, interview customers, listen to social media conversations about your brand, research a competitor’s audience and/or use analytics tools. Get as much information as possible.

Create a buyer persona; a research-based profile that represents the type of individual that would use your product/service. Understanding your audience helps you refine your content.

Your content needs to drive traffic and increase your chance of generating leads. Determine the type of content your target audience responds to.

This involves uploading your content to third-party sites that are more popular than yours in order to generate more traffic and increase engagements. Choose sites with lots of traffic from your target audience. Consider Medium, Slideshare, Quora, Outbrain, Taboola, Scoop.it, Facebook Business, LinkedIn, Reddit and Tumblr. They provide a massive opportunity to capture leads.

Promote your content to drive more traffic to your site. Choose channels where you have the most engagement. Stick with brand themes and promote quality content. Test different headlines and formats to determine what works best. When you find what works, replicate it. Choose relevant hashtags. Tag sources in your content, increasing the chance of engagement. Interact with your audience. Consider guest blogging, guest vlogging and podcast appearances, adding a link to your posts.

To capture a lead, you need to provide value. Lead magnets solve an immediate problem for your target audience and act as an incentive for them to share personal information. Lead magnets need to be short, accessible, specific and easy to digest.

• Checklists convert well as they’re easy to consume and contain vital information.
• Cheatsheets offer step by step guidelines to get optimal results with less stress.
• Templates: Find out what templates people look for in your industry and offer them for free.
• Examples: Users are looking for different ways to solve problems. Offering actionable examples in exchange for an email is a win-win solution.
• Resource lists save the user time as opposed to doing the research themselves.
• Recipe lists can be great as a lead magnet.
• Tutorials, eBooks, and guides are the most widely-used options and are essential to help users learn about your product and the problems it solves.

Optimize your landing page so it can handle increased traffic and promote leads.

• Remove the navigation bar to decrease distraction and encourage conversions. Provide only an opt-in or close page option.
• Provide a clear call to action button to grab attention. Make it red, green or orange/yellow.

Run A/B tests to track effects on conversions. Test copy, call to action, images, background and form fields. Test a single element at a time.

Do keyword research to find out what your target audience desires to learn about and to ensure content is relevant. Uncover the questions they’re asking, the topics they care about and commercial keywords that are being searched for.

Are you interested in content marketing in Calgary? Then reach out to us. Let CAYK update content on your website regularly using it to engage users, boost SEO, generate links, increase shares, build authority, encourage conversions and establish your brand’s personality. Don’t underestimate the value of quality content!