Fractional CMO Services

A CMO is a highly-trained, full-time corporate executive dedicated to leading the marketing efforts of your organization; responsible for the outcome of activities relating to creating, communicating, and delivering offerings of value for customers, clients and/or business partners. A Fractional CMO has the same responsibility to outcome but works for your company for a fraction of their working hours, rather than full time. This allows your organization to have the same level of expertise for a significantly lower cost.

A Fractional CMO is a part time senior marketing executive in charge of your company’s marketing functions (marketing plans, partner relationship building, creation of marketing processes, sales pipeline development, market research, public relationships, influencer marketing, digital marketing, conversion rate optimization, SEO, paid media, marketing automation and more). They understand the sales sequence and how sales happen, bringing insight and execution to the marketing objectives of your company. They report to your CEO.

• Develop comprehensive short and long term marketing strategy
• Deliver detailed marketing plans
• Decide and commit to marketing strategies that are best for your business (SEO, content marketing, paid advertising, podcasts, etc).
• Solve marketing problems that arise
• Identify and manage progress toward KPIs
• Spearhead branding efforts
• Execute product launches, demand-generation campaigns and channel marketing initiatives
• Accelerate revenue growth
• Ensure that your company is meeting its strategic objectives
• Provide advice
• Focus marketing efforts and accelerate growth
• Interface with executives and ensure the appropriate support for new initiatives
• Maximize returns from marketing operations

Fractional chief marketing officer provides a comprehensive marketing strategy for businesses.

Many companies lack direction in their marketing, jumping on every new marketing concept without an overall plan. A fractional CMO provides strong leadership to help a business create and implement a powerful marketing plan that works with the strengths of the company and the needs of the customers. They know when to change course and when to devote time and effort to a campaign.

A Fractional CMO provides experienced, professional leadership.

If you need the skills of a CMO but not for 40 hours each week, a Fractional CMO gives you the option of part-time professional help.

If your staff lack the experience to plan and execute effective marketing campaigns, a Fractional CMO can lead your marketing efforts. They have the skill, knowledge and experience to create and implement successful marketing plans.

A fractional chief marketing officer monitors the health and progress of your campaigns based on your KPIs.

You know that your efforts could be working better but do not have the time, capacity, or capability to improve them directly. The expert skills of a Fractional CMO allow for campaign optimization and identification of opportunities and possibilities.

A Fractional CMO quickly and efficiently accomplishes your marketing needs.

Many companies are unable to track their marketing metrics and deal with marketing problems. They’re unequipped to pivot to new strategies. A Fractional CMO has the knowledge, skills and experience to create and monitor a full-fledged marketing plan responsive to changing conditions.

Some fractional CMOs charge by the hour. Rates can range from $100 to $350 per hour or more, depending on their experience and the project’s complexity.

Many fractional CMOs work on a retainer basis, where they charge a set fee each month. This can range from $3,000 to $10,000 a month or more. For high-demand CMOs with significant experience or those involved in larger, more complex organizations, retainers can go as high as $15,000 to $20,000 per month.

Some fractional CMOs may agree to a flat fee for specific projects. This can vary widely depending on the project’s nature but typically starts in the range of $5,000 and can go up significantly from there.

Particularly in startups or smaller companies, fractional CMOs might accept partial compensation in the form of equity. This can be appealing to startups that are cash-strapped but have high growth potential.

An effective CMO can help streamline your marketing efforts, develop strong strategies, and ultimately increase revenue, which can offset the cost of their services.