The CAYK Journal
Ideas worth
acting on.
Perspective for business leaders on search, advertising, AI and turning marketing into measurable growth.
Why more leads didn’t lead to more revenue
Once every enquiry was tracked and validated, the data showed qualified opportunities were already arriving. The constraint was lead management.
AI has changed the B2B buyer journey. Is your business keeping up?
Buyers now research, compare and shortlist vendors through AI-powered search before ever reaching your website.
SEO vs paid advertising. Where should your next marketing dollar go?
Neither delivers a better return in every situation. For established businesses, the strongest return often comes from using both for different jobs.
Why some businesses keep winning while others keep spending
The way people research, compare and validate vendors has changed. Many marketing strategies have not.
Where should your business advertise to capture high-intent buyers?
Choosing platforms by popularity rather than profitability wastes budget. Buyer intent should shape every advertising decision.
What is search intent, and how should businesses use it across SEO and ads?
The reason someone searched often decides whether they become a customer. Here is how to match content and ads to it.
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