The CAYK Journal
Ideas worth
acting on.
Perspective for business leaders on search, advertising, AI and turning marketing into measurable growth.
AI has changed the B2B buyer journey. Is your business keeping up?
Buyers now research, compare and shortlist vendors through AI-powered search before ever reaching your website.
Why some businesses keep winning while others keep spending
The way people research, compare and validate vendors has changed. Many marketing strategies have not.
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