The CAYK Journal
Ideas worth
acting on.
Perspective for business leaders on search, advertising, AI and turning marketing into measurable growth.
SEO vs paid advertising. Where should your next marketing dollar go?
Neither delivers a better return in every situation. For established businesses, the strongest return often comes from using both for different jobs.
Where should your business advertise to capture high-intent buyers?
Choosing platforms by popularity rather than profitability wastes budget. Buyer intent should shape every advertising decision.
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