Google Search Ads
Text ads at the top of Google results, shown to people searching for what you sell.
You are not here for impressions or clicks. You are here for qualified leads that turn into customers. That is what we do.
CAYK is a second-generation, performance-driven agency with over 30 years in marketing and 20 years managing Google Ads. We do not run campaigns for awareness. We build Google Ads strategies that generate measurable revenue.
Text ads at the top of Google results, shown to people searching for what you sell.
Visual ads across millions of websites and apps, targeted to the audiences most likely to buy.
Ads that follow up with people who visited your site but did not convert yet.
Product listings with images and prices, shown to shoppers ready to compare and buy.
Video ads in front of the right viewers, built to move them from watching to acting.
Ads in Maps and local results that drive calls, directions and visits to your location.
If you are tired of agencies reporting on vanity metrics while your sales team sees no real lift, you are not alone. We solve that problem with campaigns that are tracked, tested, and tuned for revenue, not reach.
We do not just manage ad spend. We maximize ROI.
We’re Google Partners with 30 years of experience in performance marketing. This isn’t new to us. It’s what we’ve built our agency on.
Google Ads work because they meet demand. Your audience is already searching for what you offer. This is not interruption marketing. You’re not guessing who might want your product. You’re showing up when someone is already asking for it.
People type what they need into Google. If they’re searching for “emergency plumber,” “B2B accounting software,” or “Calgary marketing agency,” they’re not just browsing. They’re ready to take action.
Google Ads start working as soon as your campaigns go live. That means no waiting months to climb organic rankings. You want leads now? Google Ads gets you in front of buyers today.
You can target by location, keyword, device, time of day, household income, and more. Want to only show your ads to high-value customers within 20 km of your office? Done.
Whether you’re working with $2,000 a month or $200,000 a month, we can scale your campaigns based on performance. We cut waste and double down on what works.
We recommend starting with a minimum of $1,500 to $3,000 per month in ad spend for local lead generation.
For national or high-competition B2B, budgets often start at $5,000 to $10,000 per month.
We always align budgets with lead goals and market competition. You won’t get false promises. You’ll get forecasts based on historical data, current trends, and realistic conversion benchmarks.
We find what your ideal customers are typing into Google and how to compete for those clicks.
We build out segmented campaigns with clean structure, focused ad groups, and conversion-driven ad copy.
You cannot improve what you cannot measure. We install full-funnel tracking to measure phone calls, forms, purchases, and more.
We adjust bids, test ad copy, pause wasteful spend, and refine your targeting every single week.
You’ll see what was spent, what converted, and what your cost per lead is. No filler. No inflated results. Just numbers that matter.
The moment you stop paying for Google Ads, your leads stop too. SEO works differently. It compounds over time. Once you start ranking, you continue to generate traffic and leads even if you pause your investment.
Google Ads and SEO should work together as part of a complete lead generation funnel. Paid ads bring the immediate volume. SEO brings the long-term scale. At CAYK, we build strategies that support both without overlap or waste.
We focus on cost per lead, not cost per click.
We report on conversions, not traffic.
We optimize for revenue, not reach.
Our team is certified by Google and has decades of real experience running high-performance campaigns. We don’t farm out the work. We don’t automate it. You get hands-on strategy and expert management from specialists who do this every day.
If your current agency is handing you vanity metrics instead of leads, it’s time to switch. Google Ads should be fuelling your sales pipeline. If it’s not, your campaign is broken or never built right to begin with.
At CAYK, we turn your ad budget into measurable results. We help you dominate search results, outpace your competitors, and turn searchers into buyers.
Questions & Answers
We recommend starting with a minimum of $1,500 to $3,000 per month in ad spend for local lead generation. For national or high-competition B2B, budgets often start at $5,000 to $10,000 per month. We align every budget with your lead goals and market competition.
Google Ads start working as soon as your campaigns go live. There is no waiting months to climb organic rankings, which is why ads pair well with a longer-term SEO program.
Search, Display, Remarketing, Shopping, YouTube and Local ads, planned together so each format supports the others.
You see what was spent, what converted and what your cost per lead is. We track phone calls, forms and purchases, not just clicks and impressions.
Most businesses should use both. Google Ads bring immediate volume, and SEO compounds over time. We build strategies that support both without overlap or waste.
A Google-certified specialist on our in-office team builds and optimizes your campaigns. We don’t outsource, automate or use cookie-cutter templates.